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The 7 Biggest SEO Lessons I Learned from a Google Employee

Nov 20, 2018
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In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee.

Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship or the career of the Google employee.

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How I Used Facebook Lead Ads to Create a Quiz

Facebook Lead Ad Quiz

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One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz.

First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do.
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Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Nov 13, 2018
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Everyone’s saying it… video is the future of content marketing!

But is it really?

Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos.

But, as you know, opinions don’t really matter in marketing. If the data shows something is working you should do more of it. And if the data shows the opposite, then you need to reconsider what you are doing.
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How to Create Ads That Move People to Action : Social Media Examiner

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Scout mascot for Social Media ExaminerWant a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help?

To explore how to use emotional messaging to move people to action, I interview Talia Wolf.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Talia Wolf. She’s the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements. Her course is called Emotion Sells: The Masterclass.

Talia explains how to research customers’ emotional connection to your product and why applying your findings improves conversions.

 
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How to Use the Facebook Attribution Tool to Measure Your Marketing Impact : Social Media Examiner

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social media toolsWant to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool?

In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads.

Facebook Video: Insight From a Facebook Watch Success Story : Social Media Examiner

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Scout mascot for Social Media ExaminerWondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?
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How to Repurpose and Syndicate Your Blog Posts for More Exposure : Social Media Examiner

Nov 1, 2018
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social media how toNeed more exposure for your blog content? Wondering what your options are?

In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank.

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez on Social Media Examiner.

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez on Social Media Examiner.

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